Check who is cheaper between Takealot versus Makro — online pricing comparison
Makro has big plans to increase its online sales and compete with South Africa’s Internet retail giant Takealot. However, a MyBroadband comparison showed that Makro’s pricing on tech products is generally higher.
MyBroadband compared a sample of ten items, including smartphones, TVs, gaming consoles, wearables, and computer peripherals.
The most significant price difference was on LG’s 86-inch Nanocell 75 Series 4K Smart TV, which Takelot sells for R35,999 — R5,000 less than Makro’s price of R40,999.
Takealot is also selling the MSI Prestige 14 Evo laptop with 32GB of RAM and 512GB of solid-state storage for R21,999. The same laptop will cost you R24,999 from Makro.
The Phillips Series 1200 Fully Automatic Espresso Machine is available for R6,999 from Makro, while Takealot sells it for R6,189.
Makro was cheaper for two items, namely the iPhone 13 with 256GB of storage and Logitech’s G903 wireless gaming mouse for R100 and R213 less than Takealot.
Massmart’s online sales growth
Massmart Holdings — Makro’s parent company — has the second-largest online presence in South Africa behind Takealot, according to its CEO, Mitchell Slape.
He said they rank second in online sales volumes and traffic through their Makro, Game, and Builders online stores.
Despite its success in online retail, Massmart is not yet happy with its volumes.
“We believe there are a lot of opportunities to continue to grow and take it even further,” Slape said.
To help Massmart achieve its goal, it hired Sylvester John, a former Walmart North America vice president, to head its ecommerce team.
Massmart said it would benefit from John’s expertise and would use Walmart’s technology to help boost its ecommerce operations in South Africa.
The company has also acquired the last-mile delivery company OneDrop and signed a deal to acquire 87.5% of the issued shares in OneCart.
“We continue to make progress in different areas, and our fundamental goal is that we want to meet customers where they want to be met — whether that’s in-store or online,” Slape said.
The pricing for a range of tech items available from both Makro and Takealot is compared below.
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